A business model describes the rationale of how an
organization creates, delivers, and captures value.
1. Customer segments, CS
2. Value propositions,VP
3. Channels, CH
4. Customer relationships, CR
5. Revenue streams, RS
6. Key resources, KR
7. Key activities, KA
8. Key partnerships, KP
9. Cost structure, C$
Alexander Osterwalder & Yves Pigneur
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